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What Are the Main Advantages of Geofencing Marketing

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With Geofencing Marketing you can target a specific target group around your physical store and - most importantly - enhance user interaction at an offline level. As soon as a potential customer enters the predetermined area that you have chosen that you want to focus on, you can at that moment launch any promotional action towards him – either an advertising SMS, or via Push Notifications, or with a better targeting of your online ads. In particular, for those who don't know, Google Ads already base their targeting on this technology. In this way, on the one hand, you definitely increase your brand awareness.

On the other hand, if you manage to attract a new audience to your physical store, you have Special Database the possibility to introduce even more of your products or services to them. The result; Increase sales at the local level ! You strike directly at the "heart" of the competition By targeting the customers who enter that area, you can simultaneously target your competitor's locally. Especially if you are the only one in the area using Geofencing Marketing, you already have a very important advantage ! In particular, this method is called geo - conquering and it assumes that you have already identified and analyzed your competitors, who are within the geographical radius where you are trading.



Then, by implementing the right practices, you can communicate your strengths and strengths - such as lower prices or greater variety - and, in effect, "steal" customers! With 65% of consumers shopping based on price comparisons, it's clear that Geofencing Marketing gives a customer the opportunity to change their preference and choose you who, for example, happens to have discounts on certain products that day .

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